Beddies
2022
Beddies is a family-run business based in Dublin, dedicated to crafting high-quality pet beds and a variety of pet accessories that ensure the comfort and well-being of Irish pets.
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The art direction embraces a warm, earthy colour palette featuring an effervescent orange and deep forest green, a quiet nod to the company’s Irish heritage. Imagery and compositions are designed to evoke a sense of warmth, comfort, and serenity.
The overall aesthetic is timeless and sophisticated, combining mature elegance with a welcoming, homey feel, creating a brand that feels both enduring and nurturing for pets and their owners.
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I was asked to elevate the brand's visual identity by capturing their expertise and to infuse the brand with a sense of maturity and sophistication.
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The logo features a hand-drawn silhouette, providing a sense of craftsmanship and quality. The use of ample negative space adds a touch of modernity and sophistication.
