Croí
2023
Croí Sustainable Clothing /kree/ is a start-up based in Wicklow, Ireland, committed to designing locally crafted, handmade clothing with a focus on sustainability and minimal environmental impact.
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Blending modern aesthetics with timeless craftsmanship, the art direction embraces a sophisticated collage of fashion and nature.
Rich textures, layered compositions, and poetic details create an immersive visual narrative that celebrates both the editorial and emotional.
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A refined interplay of deep earthy tones, bold geometric accents, and delicate floral elements establishes a distinctive and elegant brand presence.
Subtle topographic lines add a thoughtful, organic touch, tying everything back to nature and the foundations of the business.
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The logo is a fusion of tradition and modernity, built around the concept of connection - craftsmanship, heritage, and interwoven narratives.
The knot symbol represents strength and tradition, while the smooth, flowing typography adds a refined, contemporary feel. Together, they create a balanced identity that feels timeless yet fresh.
