Beddies

I was asked to elevate the brand's visual identity by capturing their expertise and to infuse the brand with a sense of maturity and sophistication.

The logo features a hand-drawn silhouette, providing a sense of craftsmanship and quality. The use of ample negative space adds a touch of modernity and sophistication.

The art direction embraces a warm, earthy colour palette featuring an effervescent orange and deep forest green, a quiet nod to its Irish heritage. Imagery and compositions are designed to evoke a sense of warmth, comfort, and serenity.

The overall aesthetic is timeless and sophisticated, combining mature elegance with a welcoming, homey feel, creating a brand that feels both enduring and nurturing for pets and their owners.