Peninsula

2022-Present

As Senior Designer for Peninsula, an employment law and HR consultancy, I collaborated with senior stakeholders to reimagine the brand’s visual identity, ensuring it communicated both authority and approachability on a global scale.

Overview

  • Peninsula’s legacy identity was inconsistent across print and digital channels.

    Outdated brochures, presentations and web assets undermined client confidence and failed to convey the consultancy’s expertise.

    • Ran stakeholder workshops to define the brand’s core attributes: trust, clarity and reliability

    • We developed a scalable brand system, unifying colour palette, typography and iconography

    • Created detailed print specifications and templates for collateral such as reports and event materials

    • Designed responsive layouts for landing pages, email campaigns and social content

  • I oversaw a team of global designers, copywriters, videographers, and external print production partners. Through monthly design reviews with the executive board, I ensured every decision aligned with business objectives. I mentored two designers, guiding them in applying the new system across diverse assets.

    After the rebrand, we held internal workshops to ensure all communications with clients and prospects from our services teams aligned with and represented the new brand voice and visual style.

    • Delivered the full rebrand in Q2 2023, driving a 35% rise in website engagement within three months

    • Cut print production errors and costs by 50% through supplier workshops and rigorous quality checks

    • Achieved 95% adoption of the new design system across 14 international offices within eight weeks

Scope

  • With a full rebrand in 2023, we worked on developing a brand that focuses on building trust, authority, and reliability through a cohesive global visual identity.

    The design employs a mix of polished yet approachable imagery, a bold application of the brand colours, and a contemporary layout structure across digital and print.

  • Creating printed materials for a wide variety of purposes, including brochures, reports, and informative event collateral, to effectively engage clients and stakeholders alike.

    I have fostered close relationships with multiple print production partners to achieve high-quality results under tight deadlines.

  • Designing user-friendly digital assets, including landing pages, email campaigns, display ads, slide decks and social media content, to drive digital growth and engagement.

  • Overseeing and producing educational video content for out GLU eLearning platform that strengthens the brand narrative and enhances client engagement.

    Producing and coordinating client testimonial videos with close collaboration with clients and service teams to deliver impactful video content for publication across our global group locations.

  • Designing collateral for digital and in-person events, ensuring the brand is represented consistently and leaves a lasting impression on potential and existing clients.

Close-up of a sleek laptop displaying a website featuring HR and employment law support services. A person's hand reaches toward the touchpad, set against a dark blue background.
Person holding a book titled 'Your Employment Law Handbook 2025' in dark blue with a red spine, wearing a red jacket.
Open binder with a document titled 'WRC Inspection Preparation' showing images of people on the cover, set against a blue background.
Person in red shirt examining a blue binder with a red case, containing business charts and text on a blue table.
Close-up of a navy folder with red text "Peninsula," partially enclosed in a red fabric-lined box. Text on the folder includes "WRC Inspection Preparation."
Person using a tablet with a stylus, displaying a digital document or presentation on a blue table.
Stack of business cards on a red surface, featuring contact information and a grayscale photo of a smiling person.
A blue box with the word 'Peninsula' written in red, placed in a red fabric-lined corner on a blue surface.

2024

I led the launch of our client’s GLU eLearning video platform, ensuring the delivery of vital updates and information. I now manage every phase of the project from pre-production and post-production to promotional collateral and coordination of all production activities.

GLU

Overview

  • We discovered the need for a scalable video‑based learning platform to deliver timely updates on employment law and health & safety to a diverse, global audience.

    Existing training materials were scattered across folders and lacked the cohesion, analytics and brand consistency to drive real user engagement.

    • Mapped user journeys for business owners and HR managers to identify key learning moments

    • Defined a cohesive visual language and style for all video content, ensuring clarity and professionalism

    • Established end‑to‑end production workflows covering script development, storyboarding, shoot coordination and post‑production

    • Built modular slide‑deck templates and social‑graphic formats to maintain consistency across internal inductions and external sales pitches

  • I partnered with subject‑matter experts in Employment Law and Health & Safety to co‑create concise scripts and interactive assessments. Working alongside our global development team, I led the UI design and integration of an internal reporting dashboard, iterating on prototypes in agile sprints. Regular reviews with content experts in the services department ensured alignment on tone, accessibility and platform performance.

    • Launched GLU within 2 months, achieving 80% user adoption across client base in the first quarter

    • Increased average video completion rates from 45% to 78% through script and editing audits

    • Reduced post-production time by 60% by streamlining production through templates and style guides

    • Enabled data‑driven improvements with the reporting dashboard, cutting average feedback‑to‑iteration cycles by 40%