Paul McLoughlin

Hi, I’m Paul.
A Head of Creative in Dublin.

I lead brand, content and creative that delivers impact.

2022-Present

Peninsula

For Peninsula, we reshaped the visual identity of an employment law and HR consultancy. Instead of leaning solely on corporate authority, we built a brand that balanced confidence with warmth, creating a global presence that felt both professional and approachable.

Art Direction
Rebranding
Project Leadership

2023

Croí

For Croí, a Wicklow start-up, I turned sustainable, handmade clothing into a brand with presence. Instead of presenting sustainability as a limitation, we built a visual identity that celebrated craft and possibility, giving the founders a platform to grow their vision with confidence.

Brand Strategy
Art Direction
Project Management

2022

Beddies

For Beddies, a family-run Dublin brand, I elevated cosy pet beds into a premium lifestyle statement. Rather than just focusing on comfort, we shaped a visual identity that gave the products presence both in-store and online, securing their place as the go-to choice for discerning pet owners.

Brand Positioning
Visual Identity
Retail Design

Expertise

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Sculpture of three intertwined figures depicting a dynamic scene

  • As a Senior Designer, I create visually compelling designs that communicate your message with clarity and impact.

    From print to digital, my work focuses on precision, creativity, and aligning each design with your brand's mission, vision, and values.

  • Whether it’s refining an existing design or exploring a new brand opportunity, I specialise in building distinctive visual identities that embody a brand’s personality and vision.

    Through considered design and an understanding of market trends, I help brands stand out and establish a strong, consistent presence.

  • I lead and oversee the visual direction and execution of projects, ensuring a cohesive vision across all touchpoints.

    My approach blends creativity with strategy, guiding local and global teams to deliver high-quality, innovative solutions that resonate with the target audience.

  • I work alongside clients to manage and enhance their visual identity and evolve their brand presence, ensuring consistency and coherence across all platforms.

    From brand guidelines to long-term strategic planning, I ensure that your brand stays relevant, engaging, and true to its core identity.

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