Glu e-learning
Role: Head of Creative & Producer
Year: 2023
Duration: 3 months
I led the launch of our client’s GLU eLearning video platform, ensuring the delivery of vital updates and information. I now manage every phase of the project from pre-production and post-production to promotional collateral and coordination of all production activities.
Built a modular content system for online training
Designed video templates and visual guidelines for consistency
Coordinated with writers and experts to a produce scalable system
The Challenge
We discovered the need for a scalable video‑based learning platform to deliver timely updates on employment law and health & safety to a diverse, global audience.
Existing training materials were scattered across folders and lacked the cohesion, analytics and brand consistency to drive real user engagement.
Saw a client uptake of
80%
in the first quarter
after launch
The Approach
Mapped user journeys for business owners and HR managers to identify key learning moments
Defined a cohesive visual language and style for all video content, ensuring clarity and professionalism
Established end‑to‑end production workflows covering script development, storyboarding, shoot coordination and post‑production
Built modular slide‑deck templates and social‑graphic formats to maintain consistency across internal inductions and external sales pitches
Collaboration
II partnered with our expert advisors and consultants to co‑create concise scripts and interactive assessments.
Working alongside our global development team, I was part of the creative team who led the UI design and integration of an internal reporting dashboard.
Regular reviews with content experts in the services department ensured alignment on tone, accessibility and platform performance.
