Croí
Croí Sustainable Clothing /kree/ is an Irish start-up brand based in Wicklow, Ireland, dedicated to creating local, ethically-sourced, handmade clothing with minimal impact on the environment.
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I worked with the founder to understand her vision and values for the brand and to explore the impact that a fully-realised visual identity can provide in the direction of the business.
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The logo features a dynamic heart shape, representing the care and attention that goes into every weave and stitch. The clean design blends Celtic tradition with modern style.
The wordmark contains a 53° rotation of the enclosed space of the letter ‘O’, as a subtle nod to the latitude of Wicklow, the founding location of the brand.
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The brand evokes a rustic, feminine feel, drawing inspiration from the natural beauty of Ireland. Imagery includes delicate flowers, textured fabrics, and serene landscape, creating a soft, earthy aesthetic and blending nature’s raw elegance with a touch of femininity.
