Paul McLoughlin

Hi, I’m Paul.
A Head of Creative in Dublin.

I lead brand, content and creative that delivers impact.

A professional woman in a navy blazer and beige pants walking outside in front of a modern glass building, looking to the side.

2022-Present

Peninsula

For Peninsula, we reshaped the visual identity of an employment law and HR consultancy. Instead of leaning solely on corporate authority, we built a brand that balanced confidence with warmth, creating a global presence that felt both professional and approachable.

Art Direction
Rebranding
Project Leadership

A clothing rack with various beige, brown, and cream sweaters and tops, along with pampas grass on the left side.

2023

Croí

For Croí, a Wicklow start-up, I turned sustainable, handmade clothing into a brand with presence. Instead of presenting sustainability as a limitation, we built a visual identity that celebrated craft and possibility, giving the founders a platform to grow their vision with confidence.

Brand Strategy
Art Direction
Project Management

A dog with brown and black fur sleeping on a bed with dark bedding and a celestial-themed blanket.

2022

Beddies

For Beddies, a family-run Dublin brand, I elevated cosy pet beds into a premium lifestyle statement. Rather than just focusing on comfort, we shaped a visual identity that gave the products presence both in-store and online, securing their place as the go-to choice for discerning pet owners.

Brand Positioning
Visual Identity
Retail Design

About Me

I am a creative leader and art director with 10+ years’ experience delivering brand identity, multi-format campaigns and scalable design systems.

I partner with founders, marketing teams and Designers to turn strategy into production-ready visual systems from brand architecture and templates to photography and video.