Peninsula

Role: Head of Creative
Year: 2024
Duration: 6 months

We reshaped the visual identity of the employment law and HR consultancy, trading rigid corporate authority for a compelling new brand that blends professional confidence with genuine warmth, creating an approachable global presence.

  • Defined global visual and content strategy

  • Directed design system and template production

  • Partnered with developers to launch platform improvements

The Challenge

Peninsula’s legacy identity was inconsistent across its marketing and communications materials.

The business faced a fragmented brand identity, weakening internal alignment, undermining client confidence and failing to convey the consultancy’s expertise.

Rebrand adopted across

14

global offices in 3 months

Cut production costs by

50%

through supplier audits

The approach

  • Ran stakeholder workshops to define the brand’s core attributes: trust, clarity and reliability

  • We developed a scalable brand system, unifying colour palette, typography and iconography

  • Created detailed print specifications and templates for collateral such as reports and event materials

  • Designed responsive layouts for landing pages, email campaigns and social content

Leadership & Collaboration

I oversaw a team of global designers, copywriters, videographers, and external print production partners. Through monthly design reviews with the executive board, I ensured every decision aligned with business objectives. I mentored two designers, guiding them in applying the new system across diverse assets.

After the rebrand, we held internal workshops to ensure all communications with clients and prospects from our services teams aligned with and represented the new brand voice and visual style.

Brand refresh drove a 

35%

rise in website engagement

in 3 months

Glu

Role: Head of Creative & Producer
Year: 2023
Duration: 3 months

I led the launch of our client’s GLU eLearning video platform, ensuring the delivery of vital updates and information. I now manage every phase of the project from pre-production and post-production to promotional collateral and coordination of all production activities.

  • Built a modular content system for online training

  • Designed video templates and visual guidelines for consistency

  • Coordinated with writers and experts to a produce scalable system

The Challenge

We discovered the need for a scalable video‑based learning platform to deliver timely updates on employment law and health & safety to a diverse, global audience.

Existing training materials were scattered across folders and lacked the cohesion, analytics and brand consistency to drive real user engagement.

Saw a client uptake of

80%

in the first quarter

after launch

The Approach

  • Mapped user journeys for business owners and HR managers to identify key learning moments

  • Defined a cohesive visual language and style for all video content, ensuring clarity and professionalism

  • Established end‑to‑end production workflows covering script development, storyboarding, shoot coordination and post‑production

  • Built modular slide‑deck templates and social‑graphic formats to maintain consistency across internal inductions and external sales pitches

Collaboration

II partnered with our expert advisors and consultants to co‑create concise scripts and interactive assessments.

Working alongside our global development team, I was part of the creative team who led the UI design and integration of an internal reporting dashboard.

Regular reviews with content experts in the services department ensured alignment on tone, accessibility and platform performance.

Increased average

video completion rates to

78%